Date: 8 months ago   Category: Finance

Brand Finance called Sberbank the most expensive brand of Russia again — Rambler News Service


Photo: RIA News/Natalya Seliverstova the Independent consulting company Brand Finance recognized Sberbank as the most expensive Russian brand. In 2018 the cost of credit institution has reached 670,4 billion rubles, is reported in the annual review of Brand Finance. "The cost of a brand of Sberbank has grown by 18% to 670,4 billion rubles. The outstanding efficiency of Sberbank has prolonged leadership of the company in the rating of the most expensive Russian brands" — it is said in the document. According to the review, Sberbank it was succeeded to receive a title of the strongest Russian brand thanks to the received AAA rating. In the world only two banks with such rating – the Russian Sberbank and the Chinese ICBC. The second place in the rating of analytics of Brand Finance was awarded to Gazprom which cost of a brand was 320,8 billion rubles. In 2018 this indicator has grown by 5%. On the third line there was Lukoil worth 281,1 billion rubles. At the same time his brand has fallen in price in comparison with last year by 1%. In the list "Magnet" (145,2 billion rubles,-5%), VTB (117,6 billion rubles, 11%), MTS (114,5 billion rubles, 23%), Tatneft (97,3 billion rubles, 9%) and Pyaterochka (91,2 billion rubles, 27%) follow "Rosneft (203,9 billion rubles, 13%), the Russian Railway (159 billion rubles, 35%).

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