Date: 6 months ago   Category: IT & Media

Channel One will increase number of unsportsmanlike broadcastings — Rambler News Service


Channel One will increase number of unsportsmanlike broadcastings, Pyotr Shepin, the commercial director of Channel One has reported at the Media industry conference. It is about display of events which traditionally weren't transferred in a format of broadcastings. "The audience of modern television wants events on television therefore we will try to do broadcastings of other content – not purely sports broadcastings, but "pseudo-broadcastings"" — Shepin has reported. He has cited as an example the song competition "Eurovision". "We by the same principle, as sports broadcastings, his marketiruy also show - it is first of all a competition to clear rules, on the clear platform, removed as a sports meet" — he has noted. He has added that emergence of new type of broadcastings has followed after changes in preferences of TV viewers. "Taking into account that the viewer has changed taking into account that his habits have changed, soap operas will be already nevermore watched in that volume on TV as look, and already new audience doesn't watch news on TV essentially, receiving them in other sources of information. To us it becomes necessary for media which creates or broadcasts the event which is pulling most together, allowing to carry out as much as possible this collective viewing". In a conversation with RNS the commercial director of Channel One as an example of similar broadcasting has cited as an example a parade by day of the Navy. "It never was in the history of Russia, we have made it and it we do two years in a row. If look, these are crazy figures because it is the broadcast of an event here and now allowing to carry out collective viewing. The viewer wants event TV, our task to give him this event TV means" — Pyotr Shepin has noted. Estimates as far as the TV channel can increase the number of event broadcastings, he didn't call.

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