Date: 8 months ago   Category: IT & Media

Continuation Prostokvashino on TV was twice more popular than "The Lion King" — Rambler News Service


The share of Karusel TV channel during display of the first five series of continuation Prostokvashino has appeared more than twice higher than a share of Disney TV channel during display of the third part of "The Lion King", follows from data of the analytical company Mediascope. A share — one of the TV viewing indicators, most important for TV channels. He reflects the average number of TV viewers expressed as a percentage who watched this or that TV channel in certain time. The first five series of continuation Prostokvashino have passed on Karusel on September 15 in the period of 18:22-18:57. The share of TV channel in this period has made 4,5%. The audience of the animated film has made about 690 thousand people. To the same time on Disney TV channel there was an animated film "The Lion King 3: Acuna Matata". The share of TV channel at this moment has made 1,6%. Audience of the animated film — 246 thousand TV viewers. Soyuzmultfilm has presented continuation Prostokvashino at the beginning of a year. New series are made as a result of partnership with Danone: the producer of dairy products has financed production of new series, having acquired in exchange the right of use of images of heroes of a cartoon serial for advance of the products. In September Soyuzmultfilm declared sale of the rights for television display of series to Karusel TV channel. Before new series left in official YouTube channel of a film studio and also on her pages in social networks. In RNS interview the head of studio Yuliana Slashcheva explained sale of the rights for television display with desire to increase the number of viewings of the animated film in online.

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