Date: 2 weeks ago   Category: Internet

Facebook toughened rules of political advertizing in Great Britain — Rambler News Service


Facebook began to apply tougher rules of political advertizing in Great Britain, reported to BBC. "Facebook began to apply tougher rules of political advertizing in Great Britain. They had to come into force on November 7, but were postponed after journalists and researchers exposed shortcomings of a new system" — reports the edition. New rules affect the political advertizing concerning candidates, elections, referenda and political subjects, specify in the edition. The people buying advertizing have to provide the identity card and information on location. Documents of clients, according to rules, will be checked by the third party. Customers also have to prove that they have an address in Great Britain, having responded to the code sent by the company by mail. All political announcements will be stored in open access within several years. "Ensuring control of these announcements will never be perfect, but we will continue to work on improvement of our systems and technologies for prevention of abuses" — the statement of the company provides the edition. New rules were postponed after the news website Business Insider could buy the announcement with the signature "Cambridge Analytica is paid", explains the edition. Facebook reported that it brought improvements in check of political advertizing since then. Now the social network will check what companies are specified in the column "is paid" and also will introduce restriction for the number of editing the declaration.

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