Date: a month ago   Category: IT & Media

"Fakes were built in biochemistry": the expert about love of readers to doubtful news — Rambler News Service


Photo: globallookpress.com At the modern reader, the consumer of media content appeared need for reading fake news, fakes "were built in biochemistry of the reader", Igor Ashmanov, the founder of the Kribrum company researching content of social networks said at a session of the Yalta economic forum. "The horror is that people, at ordinary readers have fakes, were built in biochemistry: they like to be terrified, poosuzhdat at first, then to exhale, understand what is not present, this fake does not concern them, to emit endorphins and to go to work or, on the contrary, from work home" — Ashmanov told. He noted that today fakes are made by "anyone", but according to him "from one hundred thrown fakes units, one-two fly up really. The others die away and fall because the fake needs to have glutinosity, virality etc...". Also Ashmanov noted that fakes "were built in metabolism of media", mass media intentionally publish fake information. And the law on counteraction of fake information covers only those fakes which pose any threat. "When you ask some journalist who really influences what is published in his media, "why you published a fake (...), you understand that it is nonsense, and this uncle will appear on air indifferently soon?". He speaks, "I will not print - will print others, will collect all traffic. Yes, we know that it is a fake!"" — Ashmanov complained.

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