Date: 4 months ago   Category: Finance

FAS and the Central Bank didn't recommend to banks to use in advertizing information on state participation — Rambler News Service


Photo: PhotoXPress.ru of FAS and the Bank of Russia have prepared for the financial organizations the letter in which don't recommend to specify in advertizing as advantage information on state participation, the FAS press service has reported. "According to this letter, to the financial organizations, persons under surveillance to the Bank of Russia, at dissemination of information on the services, including advertizing character, it isn't recommended to specify as advantage or to otherwise draw attention of the consumer to the fact of existence of the state (municipal) participation in the financial organization or its entries into a group of persons (banking group, bank holding) with other economic entities with the state (municipal) participation" — it is said in the statement. Have FULL FACE noted that "the necessity of the edition of such letter is caused including the become frequent cases of use by the separate financial organizations in advertizing of the services and on the official sites of information on finding of the financial organization under control of the state or in a group of persons with the person which is under control of the state". "Quite often such information is followed by the direct or hidden statements about the increased reliability of the financial organization in comparison with her competitors, possibilities of existence of risks of cooperation with the last. It can form a negative impression about competitors, reduce trust to them, at the same time creating advantages in the form of the increased demand for services of the financial organization which uses the specified information" — have added FULL FACE.

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