Date: 9 months ago   Category: IT & Media

FAS has agreed on the petition for purchase of one of the largest operators of outdoor advertizing — Rambler News Service


Photo: TASS / Dmitry Kopylov the Federal Antimonopoly Service of the Russian Federation has agreed on the petition selling the Gelleri Service company, Gallery management company, one of the largest operators of outdoor advertizing, RNS in FAS press service have reported. "FULL FACE Russia the petition on purchase of the Gelleri Service company has arrived. Have agreed on this transaction. The document contains the mark "For Office Use" in this connection disclosure of information on the petition isn't possible" — RNS in FAS press service have reported, having refused further kosmentariyev. In the middle of July reported the edition of RBC with reference to sources about negotiations on sale of Gallery. The potential buyer was called the businessman Ivan Tavrin, the owner of "STS of Media". Ivan Tavrin's acquaintance has confirmed to RNS that negotiations on purchase of Gallery continue, but has refused to disclose transaction details. The official representative of Ivan Tavrin has refused comments. Also have arrived the representative of Gallery and in the press service of one of shareholders of Gallery — Baring Vostok. Gallery is the second-large Russian operator of outdoor advertizing after Russ Outdoor. The company is present at 26 cities. By data for July, 2018, over 12 thousand advertizing surfaces across Russia (about 4 thousand designs) from which about 4 thousand surfaces settle down in Moscow (686 designs) are at the disposal of the company, the head of the ESPAR analytical company Andrey Berezkin has reported to RNS. According to SPARK, "Gelleri Service" is unprofitable since 2014. Following the results of 2017 a loss of the company сотавлял about 1 billion rubles at revenue in 4,3 billion rubles. The structure of owners of Gallery doesn't reveal. Gallery — one of the largest operators of outdoor advertizing in Russia. In Moscow the company in 2013 has won the tender of the mayor's office for the right of advertizing on more than 1100 boards for a period of 10 years, but further the quantity of designs has been reduced to 760. In total then about 8 thousand designs have been played. As of 2016 the company had more than 100 digital designs in Moscow. In April, 2018 the operator has concluded partnership with "Yandex" on advertizing on digital billboards through the Yandex.Direct platform.

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