Date: 6 months ago   Category: IT & Media

In "Coherent Euroset" have estimated a share of the Russian buyers of push-button telephones — Rambler News Service


More than 30% of the Russian buyers choose push-button telephones, the director of management of commodity categories of the united company "Coherent | has reported to RNS Euroset" Mikhail Dogadin. "Push-button telephones are still strongly popular with users of mobile devices in Russia — more than 30% of buyers despite everything buy them. It is caused by the fact that in our country rather large number of people for whom the basic functionality of phone – calls and the SMS – is enough remains" — Dogadin has reported. According to the retailer, in the I half-year 2018 of sale of push-button devices in Russia have made more than 4,3 million in piece expression that is 2,4% more, than for the same period the previous year. At the same time sales of phones have in terms of money decreased almost by 13% to 6 billion rubles. The company specifies that in 2018 push-button telephones in May were most popular - their sales have made 828 thousand pieces. Sales of push-button telephones with technology 3G have increased by 42%, but still their share makes less than 1%, phones with 2G — 99,1 of market % in terms of money remain favourites from year to year. Models with two sim cards still enjoy the greatest popularity — their share in terms of money in the I half-year 2018 has made more than 92%. Against the background of sales of push-button telephones also demand for smartphones of average and top segments has exchanged. For example, the share of smartphones in category has reached more than 40 thousand rubles has grown by 5% - up to 31% in comparison with the same period of last year. The segment from 15 to 40 thousand rubles has also increased the share in the market of smartphones in the I half-year 2018 by 3,5% - to 33.5%. Earlier the Sky News TV channel has reported about growth of global sales of mobile phones without Internet access for 5%. At the same time sales of smartphones in 2017 have grown only by 2%. The TV channel explains growth of sales of push-button telephones with desire to be protected from the round-the-clock access to smartphones.

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