Date: 5 months ago   Category: IT & Media

Ivan Tavrin has confirmed information on purchase of Gallery — Rambler News Service


Photo: Vladimir Song/RIA Novosti the Media-1 company Belonging to the businessman Ivan Tavrin has signed the agreement on purchase of the operator of outdoor advertizing Gallery, the press service of Media-1 has reported. Earlier has reported to RNS with reference to own sources about the arrangement. But the transaction isn't closed yet, Tavrin's representative emphasizes. "The Media-1 company belonging to Ivan Tavrin has signed the agreement with shareholders of Gallery group of companies, the largest of which the Baring Vostok Private Equity Fund III investment fund, about acquisition of 100% of shares is. The cost of the transaction doesn't reveal, planned that it will be closed in the nearest future. Earlier the transaction has been approved by FAS" — it is noted in the message of the press service. "Media-1" has been registered in April. The owner of this company is the "New media holding" controlled by LLC YuTV-Gruppa which only owner is the businessman Ivan Tavrin. The structure of owners of Galleru, as well as the reporting for the last few years, doesn't reveal. In September FAS has agreed on the petition for sale of shares of the Gelleri Service company. As reported to RNS in the press service of the regulator, the petition has arrived FULL FACE under a signature stamp "for office use" therefore the regulator then hasn't opened the person from whom the petition, the equity stake size has arrived. "Gelleri Service" — one of the main companies of the operator operating business of Gallery which sale of shares in September was coordinated by FAS is unprofitable since 2014: following the results of last year net loss of the company has made a little more than 1 billion rubles at revenue of 4,36 billion rubles of Gallery is the second-large Russian operator of outdoor advertizing after Russ Outdoor. The company is present at 26 cities. By data for July, 2018, over 12 thousand advertizing surfaces across Russia (about 4 thousand designs) from which about 4 thousand surfaces settle down in Moscow (686 designs) are at the disposal of the company, RNS in September the head of the ESPAR analytical company Andrey Berezkin reported. Gallery develops the direction of digital advertizing. In March the company has registered affiliated structure "Gelleri Didzhital", at the end of April of Gallery announced the beginning of beta testing of auction system of sale of advertizing on digital designs through the Yandex.Direct system. Also in September, 2016 on the digital boards Gallery I reported about the beginning of collecting and the analysis of data on display of advertizing to TNS (present Mediascope). In Moscow the company in 2013 the company has won the tender of the mayor's office for the right of advertizing on more than 1100 boards for a period of 10 years, but further the quantity of designs has been reduced to 760. In total then about 8 thousand designs have been played.

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