Date: 7 months ago   Category: IT & Media

Mail.Ru Group will be engaged in involvement of Internet users in group purchases in networks — Rambler News Service


Mail.ru Group within joint venture with Alibaba, RDIF and MegaFon intends to develop models of social commerce, including joint purchases in online stores, the First Deputy CEO of Mail.ru Group Dmitry Sergeyev reported at a conference of Russian Post on e-commerce. "We will develop social commerce with colleagues from Alibaba. These are models of involvement of consumers in different social mechanics around Internet trade and consumption of goods and services. Models of joint and group purchases, communication around goods, involvement of people in a chat boats - the fact that it seems to us a big trend. We have many ideas in this area which we want to embody together with Alibaba", - Sergeyev reported. At the beginning of September of RDIF, Alibaba Group, MegaFon and Mail.Ru Group declared creation of joint venture. Within the transaction of Alibaba will transfer a controlling stake to AliExpress Russia to the Russian partners of the project. After completion of transactions within conditions on closing of the transaction and its coordination by all partners in the joint venture Alibaba Group (48%), MegaFon (24%), Mail.Ru Group (15%) and RDIF (13%) will become owners of AliExpress Russia.

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