Date: 5 months ago   Category: IT & Media

Mediascope: New Year's air of Channel One on the Internet overtook on coverage of a show of "Yandex" — Rambler News Service


Photo: Valery of Matytsin/TASS Coverage of Internet broadcast of New Year's air of Channel One on computers made nearly 500 thousand people, the similar indicator for a show of "Yandex" was 70 thousand people, follows from the data provided to RNS by the analytical company Mediascope. According to Mediascope, the coverage (only viewings from desktops were considered) a New Year's show of Channel One on the website of TV company and in a player of broadcasting was 493.9 thousand people during the period from 21:00 on December 31 till 01:00 on January 1. In the same time on the website of "Yandex" there took place the New Year's show. The Internet company represented a similar show for the first time. "According to the panel, the coverage on desktops was about 70 thousand people" — earlier reported Mediascope. The New Year's show for Yandex was done by the Red Square company which specializes in creation of television shows. "Costs of creation of a similar show are comparable both for TV channel, and for the Internet company" — RNS reported a source in the television market. The press service of Channel One did not begin to comment on data of Mediascope. The press service of "Yandex" did not agree with Mediascope figures, but did not provide own data on viewings of a New Year's show of the company. "Figures are far from real, during a New Year's Eve and vacation we saw the expected interest of users in the New Year's channel of "Yandex" and a show" — reported in the press service of the company. In New year of "Yandex" for the first time staged own New Year's show with popular actors and stars of the Internet. Bloggers Ilya Sobolev and Sasha Spielberg became anchormen. Among the invited actors — Vera Brezhneva, the Fir-tree, Manizha, etc. "It is possible to watch on the festive channel round the clock movies and animated films of New Year's subject — of "Carnival night" and "Twist of fate" to "Fir-trees" and "Smeshariki"" — the company at the end of December reported.

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