Date: 6 months ago   Category: Finance

Pochta bank will invest tens of millions of rubles in development of cybersport in 2018 — Rambler News Service


Pochta bank and Federation of computer sport of Russia (FKS of Russia) announced the beginning of strategic partnership and start of the joint long-term program for development of cybersport in Russia. The bank will invest in the project several tens of millions of rubles until the end of 2018, the press service Pochta bank reports. "By the end of 2019 the bank plans to attract about 100 thousand new clients – gamers and cyberathletes. Investments Pochta bank in the project will make several tens of millions of rubles this year" — it is said in the statement of credit institution. Basic elements of the program will become a conclusion to the market of the new card "Pochta Bank" for gamers which will be given to persons 14 years, start of the Cyberlab portal for the beginning cyberathletes and also support by bank of the major Russian tournaments on cybersport are more senior. In particular, Pochta bank will act as the general partner of the Russian Cup in cybersport which selection stage will begin on September 1 and will last till October 29. "Today the industry of cybersport develops prompt rates and has the huge potential of growth. Audience of a geyming in Russia — 50 million people, an audience kernel, admirers of cybersport — about 12 million people. At the same time according to some researches, annually expenditure of gamers for games grow on average for 15% a year. It is the solvent audience which is of great interest to us" — the president-chairman of the board Pochta of Bank Dmitry Rudenko has said.

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