Date: 2 weeks ago   Category: IT & Media

Rambler Group started the first movie theater under the Okko — Rambler News Service brand


The Rambler Group holding started the first movie theater under the Okko brand (in Afimoll shopping Center) within rebranding of the joint film network "Cinema Park" and "Formula of Cinema", it is said in the statement of group. On March 13 at movie theater there took place the closed premiere of the film "Brexit" with Benedict Cumberbatch in a leading role, the press service of group reports. "Transition to the uniform Okko brand – one of key tasks within creation of a video ecosystem which includes the Cinema Park and Formula of Cinema movie theater chain, largest in Russia, and the leading online movie theater Okko. Creation of such ecosystem allows us to offer clients essentially new user experience which will include the most various content and favorable "through" products for those who like to watch film and on the huge screen of movie theater, and in online" — the marketing director of Rambler Group Yana Bardintseva whose words are cited in the message noted. "Rebranding of movie theaters of the joint film network is very important for us. It will allow to increase recognition and trust to Okko and also will give us competitive advantages of which other services cannot brag. Together with rebranding of Okko movie theaters becomes a part of a huge ecosystem which offers the audience a set of opportunities to enjoy favourite cinema - as on the big screen, and at home, at any convenient time. We with colleagues from the Joint film network worked much over this project and very much we are proud of result" — the CEO of Okko online movie theater Ivan Grodetsky added. Okko online movie theater — one of the largest Russian VoD-services. The project started in 2011 and today is presented on all key platforms: Smart TV, mobile (IOS and Android), Apple TV, PlayStation 4, web (personal computer). Monthly audience of Okko — 1.83 million people.

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