Date: 7 days ago   Category: IT & Media

Rambler Group will begin to sell advertizing in Kinomaks movie theater chain — Rambler News Service


Rambler Group became an exclusive seller of advertizing in Kinomaks network - at 35 movie theaters and 264 halls, it is said in the statement of the company. Taking into account the joint network "Cinema Park" and "Formula of Cinema" and Moschino network with which the group signed 2018 the exclusive contract for sale of screen advertizing Rambler Group sells advertizing at 123 movie theaters and 911 halls now. According to analysts of Rambler Group for 2018, the joint film networks "Formula of Cinema" and "Cinema Park" have the highest share of the market on attendance – 14.5%. At Kinomaks network this indicator is about 8.43%, and the closest competitor has Karo Film — about 5.5%. "According to the Association of the Communication Agencies of Russia (ACAR), in 2018 the size of the market of advertizing at movie theaters was estimated at 1 billion rubles. By estimates of analysts of Rambler Group, after signing of the contract about Kinomaks the group share in the market will make about 50%" — Vasilina Koneva whose words are cited in the message commented. "Our platform analyzing big data allows to predict qualitatively the actual attendance and to segment audience of this or that session. Enriching data with information from several sources, we can estimate interest and preferences of audience very precisely. At our movie theaters the computer sight – on the basis of the behavioural analysis is introduced, without personifying the specific viewer, we fix classroom indicators of movie theaters of network. In addition, we can offer the advertiser advertizing campaigns in several "contacts", for example, the package offer of advertizing on the Rambler Group resources, in the foyer of movie theater and on the screen mobile" — the sales development director of advertizing at cinema of Rambler Group Andrey Ivashkevich whose words are cited in the message told.

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