Date: a month ago   Category: Internet

Rostourism has recorded growth of positive publications about Russia in social networks during the World Cup 2018 — Rambler News Service


During the World Cup the mention of Russia in messages of social networks has got positive coloring, the adviser to the head of Rostourism Andrey Monakov has said during the press conference. He has noted that to the FIFA World Cup the number of negative publications exceeded number positive twice. "Steadily the number of messages in a corridor stuck to from 4 to 8 million messages monthly. During the World Cup the number of messages has three times grown. Now it is necessary to pay attention to tonality of messages: our negative prevailed twice over a positive all this time. During the World Cup at last we managed to fill social networks with messages of positive character" — he has told. Follows from Andrey Monakov's presentation that the negative mention of Russia in social networks averages 22% of total of mentions within the last three quarters, positive — 10%, the most considerable number of positive mentions fall on the period of holding World Cup 2018. Also Rostourism has analysed records on social networks with a joint mention Russia and "tourism": the quantity of such mentions, according to Monakov, has grown since March, 2018 twice. He has noted that the stable positive background of these mentions remained within the last three quarters.

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