Date: 3 months ago   Category: IT & Media

Sales of advertizing on the Internet in 2018 exceeded indicators on television — Rambler News Service


The size of the market of advertizing on the Internet following the results of 2018 was 203 billion rubles whereas sales of advertizing on television for the same period made 187 billion rubles, the Association of the communication agencies of Russia reported, summing up the results of sales of advertizing in 2018. The size of the market of Internet advertizing grew by 22%, to 203 billion rubles whereas the market of TV advertizing grew by 9%, to 187 billion rubles, follows from data of AKAR. For the same period of time the size of the market of a radio advertizing was 16 billion rubles. The size of the market of the print advertizing was reduced by 12%, to 18 billion rubles. The market of outdoor advertizing made 43.8 billion rubles. In 2018 AKAR changed a technique of calculation of advertizing on the Internet, having united indicators of sales of media and contextual advertizing. The total amount of the advertizing market in all environments in 2018 was 469 billion rubles, its growth was 12%. "Taking into account the advertizing budgets spent for creation of creative decisions on production of promotional products and on fee of advertizing agencies the total volume of the Russian market of marketing communications was about 810-830 billion rubles" — notes AKAR.

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