Date: a month ago   Category: IT & Media

The head of MK told about an era of "denim" in media — Rambler News Service


It is a shame to the co-owner and the editor-in-chief of Moskovskij Komsomolets Pavel Gusev with some publications MK made during formation of business in Russia because of availability of "denim" in them. He told about it at a session of the Yalta economic forum. ""Denim" and everything that is connected with it, was born when business was born. At this moment there were almost no advertizing agencies, they only arose, and business directly went to journalists, to their various heads that to receive certain materials for a certain money. "Denim" reached the most various formats, all this cost the corresponding money" — Gusev told. "We passed this way. Very many caused a stir on this way. I will tell that it is a shame to me with a number of publications and with a number of materials which during this period was published in the newspaper. It, really, a sad line for most mass media" — the co-owner and the editor-in-chief of IDES of MK noted. It emphasized that such paid materials placed all Russian media during this period. "Whoever said now that "we did not take and we did not do", it is a lie. All did" — he added. According to Gusev, the Moskovskij Komsomolets headed by him have official quotations on placement of both advertizing materials, and PR-publications now. "PR-materials are those materials which are connected generally with this or that business or when there is some dismantling between someone" — Gusev added. "I can tell honestly: we from 100% take only about 36-37% of public relations. We refuse other public relations for the reasons of moral, moral or other things where we see that there is a legal threat" — Gusev told.

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