Date: 7 months ago   Category: IT & Media

The head of Soyuzmultfilm has suggested to revive a government procurement system on animation — Rambler News Service


Photo: RIA News/Ekaterina Chesnokova In Russia should revive the system of the state order for creation of animation movies and series for the purpose of development of domestic animation and formation of moral values of younger generation. Such opinion in an interview of RNS was expressed by the chairman of the board of Soyuzmultfilm Yuliana Slashcheva. "I wouldn't begin to be limited to the term "state order", it has to be the state social inquiry. In the presence of that state order as you tell which existed in the USSR, the Russian animation would develop much quicker" — Slashcheva has reported. According to her, in the presence of the state order in Soviet period the film studio could compete with the American Disney in the world market, but after in the eighties the government procurement system has ceased to exist, "Disney has continued the development, and we have failed". According to Slashcheva, this concept could be realized if the state annually finances till 5-10 social projects. Besides, the large ministries could finance on one project a year. "I think, conditionally if each ministry of the subject ordered one animated film a year, then at us the whole range of socially important subjects for work would turn out" — Yuliana Slashcheva has reported. According to her, such work is conducted and now, but has no system character: The traffic police financed creation of the animated film by traffic regulations, and the Ministry of Finance ordered creation of the project on financial literacy. According to the head of Soyuzmultfilm, the system of the state social inquiry by means of animation has to instill in modern children values, such as healthy lifestyle, respect for the senior generation, for persons with limited opportunities, etc. "We will take such valuable reference point as respect for an old age — this concept is familiar to present youth unless according to parents who when that have received it in bright images of animated films and cinema. Remember our well-known according to children's movies by Tortillu performed by Reena Zelyonoy, the Baba-yaga performed by Tatyana Peltser or Georgi Miller. All these characters of "elegant age" were very charming, and we involuntarily began to sympathize with them. And as a result to respect and imitate" — Slashcheva has told. According to her, independently the film studio can create similar projects, but many of them can be unclaimed whereas the studio has to create only commercially successful animated films. "In the conditions of the market Soyuzmultfilm has to compete with private studios, shooting commercial animated films in the most part and independently looking for on them money" — the top manager has reported.

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