Date: 3 months ago   Category: IT & Media

The Internet has for the first time overtaken television on advertizing revenues in Russia — Rambler News Service


Photo: Pixabay the Russian companies in the first half of the year 2018 have spent for advance on the Internet 91,5 billion rubles, growth of expenses has grown by 21% in comparison with the same period of last year, follows from the report of the Association of the Communication Agencies of Russia (ACAR). On television of the company have spent 91 billion rubles for advance, growth was 13%. "The Internet for the first time became the leader, having a little outstripped a TV-segment on advertizing volume. This event was quite expected and predicted, considering the TV loudspeaker (13%) and the Internet (21%). At the same time positions this two media of segments are rather close — each of them in the advertizing market has a share slightly more than 41%" — the cochairman of the Commission of experts of AKAR Sergey Veselov has reported. Advertizing revenues on radio have grown by 2% — up to 7,7 billion rubles for the first half of the year. Costs of the companies of advertizing in printed media have decreased by 9% in comparison with indicators of the same period of 2017 and have made 9,1 billion rubles. The total volume of advertizing minus the VAT was about 219 billion rub – it is 13% more, than in the same period of last year.

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