Date: 9 months ago   Category: IT & Media

The Ministry of Telecom and Mass Communications has opposed the ban on advertizing of nonalcoholic beer — Rambler News Service


The ministry of digital development, communication and mass communications won't support the proposal of deputies of the State Duma to forbid advertizing of nonalcoholic beer, Alexey Volin has reported at the Day of a Brand of the Deputy Minister of Telecom and Mass Communications conference. "From the government, at least from our ministry, support won't be" — Volin has said. He has explained that due to advertizing of nonalcoholic beer in Russia consumption of beer with the content of alcohol has decreased. Work on the bill of the ban of advertizing of nonalcoholic beer during the conference was announced by the deputy chairman of the State Duma Committee on Informational Policy, Information Technology and Communication Andrey Svintsov. "One of initiatives which in the Russian Federation will be in the nearest future is a total ban of advertizing of nonalcoholic beer. We already in the State Duma spoke about it repeatedly, now we discuss on different platforms as it is correct to make it. Not that to do or to do, the question solved, it in general will be made, a question as" — the deputy has reported. The Federal Antimonopoly Service will also hardly support the bill, Tatyana Nikitina participating in a session, the deputy head of department of FAS on control of advertizing and unfair competition has reported. She has explained that she sees no reason in the ban as the law "About Advertising" which performance is monitored by FAS forbids advertizing of production with the content of alcohol, and nonalcoholic beer such production isn't. Earlier the Ministry of Health called advertizing of soft drinks an indirect incentive for increase in demand for alcohol as it is an analog of alcoholic beverages and acquaints target audience with alcoholic brands. In the summer of 2012 the law on the ban of advertizing of alcoholic products, including alcoholic beer, on the Internet and on television has come into force. These restrictions don't concern advertizing of nonalcoholic beer.

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