Date: 3 months ago   Category: IT & Media

The owner of RBC predicts transition of most media to a paid subscription — Rambler News Service


The advertizing model in media sputtered out, it will be followed by transition to model of a paid subscription, the owner of RBC media holding Grigory Berezkin said, speaking at the forum "Digital Transformation" within "Week of the Russian business". "If to speak about a trend, media will pass from advertizing model to subscription" — Berezkin told, speaking at a forum. According to him, the RBC holding already began transition from advertizing model to subscription, having started the project of RBC Pro which extends on a subscription. "The advertizing model which exists in the media industry generally — in our country generally advertizing only — it already completely sputtered out" — Berezkin told.

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