Date: 4 days ago   Category: IT & Media

The Russian market of online video advertizing grew by 20% – to 10 billion rubles — Rambler News Service


The Russian market of video advertizing on the Internet in 2018 grew by 20% to 10 billion rubles, the press service of a seller of Gazprom-Media Digital entering into the NSK group reported. At the same time the share of mobile video advertizing in 2018 made 4 billion rubles, or 40% of the market. "According to the NSK expert group, the market of video advertizing in 2018 grew by 20.4%, to 10 billion rubles" — the press service of GPMD reported. At the same time according to own data of a seller, the share of mobile video advertizing in 2018 reached 40% or 4 billion rubles of the total amount of an in-stream-segment against only 20% and 1.6 billion rubles the previous year. In-stream advertizing is that advertizing which is shown in the videoplayer during demonstration of video content. The same advertizing which is integrated into content of the website including text (out-stream), is not included in this figure. "Experts of NSK expect that in 2019 growth rates of an in-stream-segment will be about 15%" — it is noted in the message of GPMD. "Representatives of the real estate market who increased investments in advertizing by 3.5 times, producers of clothes and footwear which budgets increased by 2.4 times were most aggressively advertized with use of video formats and also the retailers who spent for video advertizing are 2.3 times more, than the previous year" — note in GPMD. Also in a seller reported about growth of audience which watches video only on mobile devices — those following the results of a year there were 14 million people or a quarter of the population of Russia in the cities with the population more than 100 thousand inhabitants. "The exclusive audience on this type of carriers grew by 21%: in the 2017th among all population of Russia such people there were only 22%, in the 2018th their number increased to 27%" — the press service of GPMG reported. And the same time, on time spent on viewing videos while desktop computers and laptops are still in the lead, note in the press service of a seller. "In the 2018th Russians on average spent for viewing of the video websites with their help 48 minutes a day, and by means of mobile devices – 29 minutes" — reported in the press service of GPMD.

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