Date: a month ago   Category: IT & Media

World Cup 2018 in Russia became the most successful advertizing sales tournament — Rambler News Service


Sales of advertizing in various types of media during the FIFA World Cup which this year has taken place in Russia became the most successful in recent years among similar sports tournaments, data on which the National advertizing alliance has, the CEO Sergey Vasilyev has reported at the Day of a Brand conference it. "Very successfully, there has very effectively taken place the main event of year, it is the FIFA World Cup. 2% to the all-annual sales volume of advertizing and 10-protsenty growth has provided us a football cup in months of broadcastings in June-July in comparison with the same periods of last year" — Vasilyev has noted. "In general, at us each two years occur such events - either the World Cup, or the European championship. From the point of view of comparison in relation to the previous period similar to an event, this the most successful, the most effective during all the time as far as we have these data", - he has added. Vasilyev hasn't provided exact figures in the report.

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