Date: 6 days ago   Category: IT & Media

"Yandex" will sell advertizing in video content of Rambler Group — Rambler News Service


"Yandex" and Rambler Group expand cooperation in Internet advertizing: besides placement of banner advertizing on the Rambler Group media resources, partners agreed about various options of monetization of video content on media holding platforms, the press service of Rambler Group reported. "The companies prolonged the agreement on placement by advertizing "Yandex" on the media resources which are a part of Rambler Group. Along with placement of banner advertizing, the agreement also includes various options of monetization of video content on the Rambler Group platforms" — it is noted in the message of Rambler Group. "The strategy of development for group adopted in 2018 provides significant growth of volumes of own and partner video" — Maxim Tadevosyan, the deputy CEO of Rambler Group reported. According to it concluded with "Yandex" the agreement considers plans of media holding for accumulation of volumes of video content. "We see high potential in video advertizing and we plan to increase the volume of thematic video content in partner network" — words of Leonid Savkov, the commercial director of "Yandex" are cited in the message.

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